How did a viral marriage proposal turn into a nu-punk music video?

Earlier this summer, a video of a failed proposal at a Red Sox game went viral, appearing on Insider, Yahoo, Daily Mail and many more. Today, it has been revealed that the proposal was actually staged to be used as the first scene for nu-punk band Lielack's debut music video and single "Nu4U."

The song opens with with a dreamy arpeggiated guitar over a bed of finger snaps and trap snares under Pascucci's pleading vocals, before giving way to the full band. Lyrically, “Nu4U” is all about changing who you are every time you get into a new relationship. “I want to sell my soul for you/ I'll be someone new for you, do you like me now?” Pascucci sings in the chorus. He says “It's about wanting so badly to be accepted by the person you are into, that you are willing to become someone entirely different."

Following the PR stunt proposal, the video see Pascucci trying on new looks to appeal to his crush, only to be crushed time and time again. “The stunt just seemed like the perfect move," says Pascucci. "We want to rep Worcester, MA, and they just got this new baseball team, and the rejection really worked with the plot of the video and song but we really didn’t think it would blow up as much as it did."

Listen to "Nu4U" now on my “Nu-Punk” playlist.